Every day is like a battle in the ultimate journey of an entrepreneurial dream, and one must stand again after biting the dust in order to live the dream. This is the story of Nemesh Singh and his team who founded an online scheduling software company Appointy. Nemesh who calls himself an engineer by chance, not by choice did his B.E (Mech.) from OIST College Bhopal. Where he didn’t succeed to get a job which made him start a journey from his bedroom with the computer his father gifted to a company which serves over 100K customers in more than 110 countries with not more than 1% of Indian customers. It’s not a fabled tale that Appointy is now making about $450 Mn+ of commerce every year for clients.

A Story Full of Hurdles

The story of Appointy is rather an adventurous one than a cakewalk. Initial experiences were like a mountain climb which taught them the good and odds of this relentless and ever challenging world. Right when the graph of change was at its absolute extreme exponent, the commencement of 21 st century when the world of internet was a
teenager, Nemesh and his team have been a long way. Working as a freelancer they initially developed websites for customers, after 3 years he moved on from websites to building products. For their first ever cheque for their product Extreme Call Manager, Nemesh tells that literally his shoes got torn pitching to buyers. The experience taught him that back then, Indian clients are reluctant to pay. Dues for about 7- 8 of his projects never happened, which discredited that market as of their dream and cleared the picture of the market of their interest.

Why Not in India?

The market understanding led them to focus on outsourced projects from outside the country. And even asked the clients not to pay upfront money instead of pay if they liked the work. They would deliver the work at lower cost in less time. This paid off making them ground stable and accepted.

Revolution in Online Scheduling

Then Appointy was found in 2007 an online scheduling software which helps the businesses to focus more on their clients and increase the productivity. By the use of open and spare times, the companies were at positive output. The update of social networks, alerts, memorandum, reminders, professional calendars, discount coupons, pre-payments and some other methods to solve the problem were made easy with this.

The Unique Feature!

They were the first team to develop a free plugin to add Facebook ‘Like’ support on a site. This was a hit and turned out to be their record written in gold and advertisement for Appointy in plugins. Appointy survived two major befalls, overcoming bankruptcy they come out as the diamond from the pressure. The right market and better work made it all real. After their setback in 2011, they started with a new approach, monetizing Appointy as a SaaS-based business. Pro planning and acquiring more and more customers were the major nourishment in
crisis.

Almost 20000 appointments are booked through Appointy every day now. The tough track of commerce is now not a startling factor for Appointy. This is about success and glory, and which has a story.