When It Comes to Grief

The basic human tendency is to get threatened by the possible negative results and hesitate to start a new beginning. This is the basic problem which reduces the zeal and enthusiasm of people to enter into the field of entrepreneurship. This does not mean that you should not think about future, but it means we should not fear about the future.

There are always two consequences when we fail, either we lose our hope and start finding excuses for it, and start weeping over it or, we rise again with a smile on our face, a lesson from our downfall in our mind, and more enthusiasm in our spirit. But the ideal approach towards success is the second one. One should not let the situation overpower him, rather, he should overpower the situation, and if not so he should rise up again and again for that.
In entrepreneurship career also, there are many times, when we fail, but we should not see that as a failure, rather, we should visualize it as an experience and the next time we should apply that experience and again gear up ourselves towards our goal. Our approach should be like an ant, going back towards its anthill, no matter how many obstructions we place in its path; it will create its way. We should also remember one thing that, problems are there to be solved, not to get disappointed by them and get retarded.


Let The Bee in Your Bonnet and Buck Up Your Ideas.

Everything begins with an idea. Capital and experience aren’t that important in a business, what more important is generating the idea. Idea generation is simply a process of constructing the ideas, innovating the concept, developing the process and bringing the concept to reality. Ideas can come from anywhere. Just because you are a musician doesn’t mean all your ideas are about music, you can get the idea about plumbing or painting as well. No idea is stupid; it is all in your head. A childhood passion can also become the best entrepreneurship idea. You think you are getting stupid ideas; it’s ok because getting harebrained ideas is better than getting no ideas.

Working on an idea is like climbing dizzy heights; at first, they cause discomfort and you are anxious to get down, diffident of your own powers; but soon your steps get firm, sure and you begin to look for dizzier heights. You can call it a salvation by imagination. Don’t be frightened of new ideas; if you can dream it you can do it. Start observing your surroundings, think of new ideas and innovations and generate as many ideas as you can. Just let the bee in
your bonnet and buck up your ideas.


Female Entrepreneurs Who Are Changing The Narrative

1. Lalfakzuali

A Mizoram woman, once who lost everything to those ‘three’ devastating words, which belonged to her, who once had nothing to hold on to in this big wide world, but the tables turned and she literally wove her future with her own hands. With the help of ‘Milaap’, one of India’s biggest funding platform for social and personal causes. She and her
sister are running the weaving business embarking grace on their own life and inspiring others. She now owns 5 looms, employs 4 more women and runs a business headed to prosperity.

2. Ela Bhatt

Along with late Arvind Buch, the then president of Textile Labour Association, Ela founded SEWA (Self Employed Women Association) which has played a major role in the development of women in Bihar.
For her excellent work in the field of labor and microfinance, Ela has been awarded the Raman Magsaysay Award, Padmashri, and Padmavibhushan.

3. Thinlas Chorol

There’s no mountain higher than the reach of perseverance of a strong head and heart. In 2009 Thinlas founded a ladakhi women’s travel company. She has encouraged many young women to overcome the barriers and earn a living in mountaineering. Thinlas studied in SEMCOL, she is the only ladakhi woman to be professionally trained in the field of mountaineering.

 


Every day is like a battle in the ultimate journey of an entrepreneurial dream, and one must stand again after biting the dust in order to live the dream. This is the story of Nemesh Singh and his team who founded an online scheduling software company Appointy. Nemesh who calls himself an engineer by chance, not by choice did his B.E (Mech.) from OIST College Bhopal. Where he didn’t succeed to get a job which made him start a journey from his bedroom with the computer his father gifted to a company which serves over 100K customers in more than 110 countries with not more than 1% of Indian customers. It’s not a fabled tale that Appointy is now making about $450 Mn+ of commerce every year for clients.

A Story Full of Hurdles

The story of Appointy is rather an adventurous one than a cakewalk. Initial experiences were like a mountain climb which taught them the good and odds of this relentless and ever challenging world. Right when the graph of change was at its absolute extreme exponent, the commencement of 21 st century when the world of internet was a
teenager, Nemesh and his team have been a long way. Working as a freelancer they initially developed websites for customers, after 3 years he moved on from websites to building products. For their first ever cheque for their product Extreme Call Manager, Nemesh tells that literally his shoes got torn pitching to buyers. The experience taught him that back then, Indian clients are reluctant to pay. Dues for about 7- 8 of his projects never happened, which discredited that market as of their dream and cleared the picture of the market of their interest.

Why Not in India?

The market understanding led them to focus on outsourced projects from outside the country. And even asked the clients not to pay upfront money instead of pay if they liked the work. They would deliver the work at lower cost in less time. This paid off making them ground stable and accepted.

Revolution in Online Scheduling

Then Appointy was found in 2007 an online scheduling software which helps the businesses to focus more on their clients and increase the productivity. By the use of open and spare times, the companies were at positive output. The update of social networks, alerts, memorandum, reminders, professional calendars, discount coupons, pre-payments and some other methods to solve the problem were made easy with this.

The Unique Feature!

They were the first team to develop a free plugin to add Facebook ‘Like’ support on a site. This was a hit and turned out to be their record written in gold and advertisement for Appointy in plugins. Appointy survived two major befalls, overcoming bankruptcy they come out as the diamond from the pressure. The right market and better work made it all real. After their setback in 2011, they started with a new approach, monetizing Appointy as a SaaS-based business. Pro planning and acquiring more and more customers were the major nourishment in
crisis.

Almost 20000 appointments are booked through Appointy every day now. The tough track of commerce is now not a startling factor for Appointy. This is about success and glory, and which has a story.